Tomorrow, WeChat micro-blog ad – Finance – will bear responsibility for forwarding people.com.cn-ca1477

Tomorrow, WeChat micro-blog ad – Finance – will bear responsibility for forwarding people.com.cn from September 1st onwards, the "Interim Measures" of the Internet advertising management effect, clear requirements of Internet advertisement shall be distinguishable, prominently marked "advertisement", paid search advertising and natural search results should be distinguished. Net red, star micro-blog, WeChat and other media from the release of commercial advertising, but also marked marked "advertising"". Pay particular attention to is the person in the circle of friends, micro-blog and other forward advertising should bear responsibility. Since September 1st, Internet advertising, including paid search, should be recognizable and marked "advertising"". Lin Yang, director of the Advertising Bureau of Guangdong Provincial Bureau of industry and commerce, particularly mentioned that in the fan economy, net red, star micro-blog, WeChat and other media from the release of commercial advertising, but also marked marked "advertising"". Since the media age, WeChat public number relies on fans to make money. In particular, a lot of fashion bloggers, child care public numbers are sold by selling products, full of pots full bowl. Some articles clearly indicate "promotion", there is hidden in the soft goods sales. "These are not standardized, Lin Yang introduction, since the media also want to understand the advertising law, after should be clearly marked" advertisement ", otherwise will be punished. That is to say, in the future, friends circle should also undertake the responsibility of forwarding advertisements. "I think the place to eat is chowhound, well, a circle of friends, for example it is Linyang to provide information, not really involved in business activities, is not advertising. "The business sector mainly depends on the subjective intention, Lin Yang stressed that it is best not to transmit product promotion information. According to the new Express (commissioning editor: Qiao Xuefeng, Yang Di)

明天起微信微博转发广告将担责–财经–人民网   从9月1日起,《互联网广告管理暂行办法》正式生效,明确要求互联网广告应当具有可识别性,显著位置标明“广告”,付费搜索广告应当与自然搜索结果明显区分。网红、明星的微博、微信等自媒体发布商业广告,也要显著标明“广告”。要特别注意的是,个人在朋友圈、微博等转发广告也要担责。   从9月1日开始,包括付费搜索在内的互联网广告都应当具有可识别性、显著标明“广告”。广东省工商局广告处处长林阳特别提到,在粉丝经济中,网红、明星的微博、微信等自媒体发布商业广告,也要显著标明“广告”。   自媒体时代,微信公众号靠粉丝经济赚钱。特别是很多时尚博主、育儿类公众号都靠卖产品赚得盆满钵满。有的文章明确标明“推广”,有商品推销暗藏在软文里。“这些都不规范”,林阳介绍,自媒体也要懂广告法,以后都要明确标明“广告”字样,否则都将受到查处。   也就是说,以后朋友圈随手转发广告也要承担责任。“我是吃货,觉得吃饭的地方不错,发个朋友圈”,林阳举例这只是提供信息,没有真正参与经营活动,则不是广告。“工商部门主要看主观意愿”,林阳强调,最好不要擅自转发产品宣传信息。据新快报 (责编:乔雪峰、杨迪)相关的主题文章: